Experience: Used different social media to reach marketing goals. Built a successful corporate Twitter presence, ran branding campaigns on Facebook and YouTube, used Yelp and Summize for research purposes, coached coworkers on how to use Biznik Worked on a website content writing. Created several sets of landing pages for different online advertising campaigns; wrote search engine friendly copy Managed multiple online advertising campaigns (using several platforms including Google Adwords, Microsoft adCenter and LocalAdlink) Tracked multiple website performance using different analytics tools (I prefer Google Analytics) Blogged for Mr. Electric Developed a referral partnership program targeting local retailers and complimentary service providers. Execution included cold/warm calling, meetings with potential partners, presentations Planned and executed several different marketing campaigns including Energy Saving and Holiday Lighting ones Participated in trade shows (Seattle Home Show and HD events) Executed direct mail and email marketing campaigns Served as a point of contact with local media maintaining both paid and unpaid relations – traditional advertising and publicity (had press releases published in Eastside Business and several smaller online outlets) Maintained relationships with an advertising agency, our web-design vendor, print houses.
About me: - 2+ years of online marketing experience
- Working towards my Master of Communication in Digital Media degree
- Bachelor's degree and certification in Public Relations
- Strong critical thinking and ability to analyze information
- Proven record of allocating limited budgets for the maximum possible ROI
- Proven ability to run and manage multiple projects simultaneously
- Experience in working under tight deadlines
- Ability to lead a team as well as to work as a part of a team
- Enthusiastic, technology-savvy and a quick-learner
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